SEBASTIAN LOTTA︎
Copywriter

Fashion brands often charge exorbitant amounts of money for clothing that doesn't justify the price tag. Are we supposed to pay a thousand dollars for a regular hoodie?

Mike's believes in a lifestyle free from Yada Yada.

To make fashion accessible and enable people to express themselves beyond passing trends, we created an entire collection of second-hand clothing available at affordable prices.
Results:

Launched in August 2023, it is today the most effective campaign for Mike’s in Latam.

 
Teaching children important life skills is just as crucial as teaching them academic subjects.


As part of the Back to School campaign, parents are encouraged to prioritize imparting valuable life lessons to their kids, even if that means limiting their usage of Lenovo products.

Ilustrator: Dallas Clayton



 
Inspired by a famous Colombian saying and a national spirit, Keep Pedaling demonstrates that overcoming is an inherent part of our essence as Colombians, and invites entrepreneurs to keep working toward their goals, no matter how big the mountain they face.


Results:

After one year of the campaign launch, BOLD is now the brand with the best TOM in Colombia.

76% of the viewers express that the film motivates them.


Copywriter
Based in Toronto